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Chris Hayes

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BrandingCulture
May 14, 2018

Make Way For Generation S

Brand managers are accustomed to thinking of their customers in terms of “generations.” Based on when you were born, you may be a Baby Boomer or a member of Generation X, Y or Z. These categorizations help marketers understand the consumer behaviors that ultimately drive everything from the products they…
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BrandingFood for ThoughtMarketing
December 1, 2017

Brand or Channel?

American shoppers spent a record $5 billion on Black Friday last week. That’s a 16.9% increase in dollars spent online compared to Black Friday in 2016. Amazon, with its multitude of brands and deals across every category, claimed nearly 50% of those sales. Cyber Monday hit a new record of $6.59…
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