Category

Branding

Moses Rodriguez 0
0
BrandingMarketing
September 9, 2019

Is It Time to Rebrand?

Large corporations update their brands regularly. Some reasons for doing so are obvious, like modernizing the brand’s look and feel or regaining market share. Others, such as coming out of bankruptcy or trying to find a new market, are not always apparent. Rebranding is a big decision, and it should…
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Lois Brayfield 0
1
BrandingDesign
July 15, 2019

#CheatSheet

As brands jump on the hashtag brand-wagon, one wonders if the effort truly makes a difference to the bottom line. Short answer? Absolutely. But, have some brands experienced major fails at achieving an ROI? Absolutely. Does it take a lot of effort and resources to get it right? Absolutely. Why…
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Kelsey Finley 0
0
BrandingCopywritingCreativityUncategorized
May 15, 2019

Haters Gonna Hate. And That’s OK.

Tattoos. Filet-O-Fish sandwiches. Dubstep. Kim Kardashian. CrossFit. What do they all share in common? They’re not for everyone. Why am I telling you this? Because neither is your brand. But before you give up on what likely just came off as a harsh or negative point of view, hear me…
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Matt Fey 0
0
BrandingCreativityCultureMarketing
April 29, 2019

WINTER IS COMING … TO A STORE NEAR YOU

What do Oreos, Mountain Dew, Shake Shack and Mack Weldon have in common? No, they’re not items from my Amazon wish list. Not all of them anyway. These are five brands that have tapped into the zeitgeist and attached themselves to the pop culture phenomenon that is the final season…
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Lois Brayfield 0
0
BrandingMarketing
March 11, 2019

Boys Love Pink

Lois Brayfield, CEO While visiting an orphanage in Tanzania a few years ago, I realized how small my world really was. Or, at least my perspective on the world. As part of a group helping bring solar powered wells to orphanages, we filled our suitcases with toys and crafts we…
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Brent Niemuth 0
0
BrandingCreativityDesignFood for ThoughtMarketing
February 20, 2019

What can we learn from Herb Kelleher?

Herb Kelleher, the cofounder and longtime CEO of Southwest Airlines, died last month. We lost a great business leader and visionary—a fearless brand builder, through-and-through. Whenever we lose one of the greats, I always wonder what we can learn from them. So here are Five Big Lessons Herb left behind…
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Moses Rodriguez 0
0
BrandingCreativityFood for Thought
November 5, 2018

Execute or be Executed!

One of the most famous quotes in sports history is attributed to John McKay (former coach of the Tampa Bay Buccaneers) when after a poorly played game, a reporter asked, “What do you think of your team’s execution, Coach?” McKay replied, “I’m in favor of it.” From time to time,…
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Brent Niemuth 0
0
BrandingCreativityDesignMarketing
July 16, 2018

Branding on Tap

To be honest, I often base my grocery store purchases on pretty packaging over price. Well… as much as my budget will allow. There is something about clean typography, bold PMS colors and the lack of gradients and dropshadows that makes me say, “Yes, please!” But why is it that…
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Chris Hayes 0
0
BrandingCulture
May 14, 2018

Make Way For Generation S

Brand managers are accustomed to thinking of their customers in terms of “generations.” Based on when you were born, you may be a Baby Boomer or a member of Generation X, Y or Z. These categorizations help marketers understand the consumer behaviors that ultimately drive everything from the products they…
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Brent Niemuth 0
0
BrandingCreativityCultureFood for ThoughtMarketing
April 9, 2018

Making A Difference

Bonfire5 recently rebranded an apparel company based in St. Croix. Lori Hirons, the founder and owner of Island Contessa, wrote a blog about her adventures weathering the recent hurricanes, the impact on her business, and Bonfire5’s contribution to her success. We thought it was worth sharing. Here it is… Refresh,…
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