Category

Design

Lois Brayfield 0
1
BrandingDesign
July 15, 2019

#CheatSheet

As brands jump on the hashtag brand-wagon, one wonders if the effort truly makes a difference to the bottom line. Short answer? Absolutely. But, have some brands experienced major fails at achieving an ROI? Absolutely. Does it take a lot of effort and resources to get it right? Absolutely. Why…
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Brent Niemuth 0
0
BrandingCreativityDesignFood for ThoughtMarketing
February 20, 2019

What can we learn from Herb Kelleher?

Herb Kelleher, the cofounder and longtime CEO of Southwest Airlines, died last month. We lost a great business leader and visionary—a fearless brand builder, through-and-through. Whenever we lose one of the greats, I always wonder what we can learn from them. So here are Five Big Lessons Herb left behind…
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Brent Niemuth 0
0
BrandingCreativityDesignMarketing
July 16, 2018

Branding on Tap

To be honest, I often base my grocery store purchases on pretty packaging over price. Well… as much as my budget will allow. There is something about clean typography, bold PMS colors and the lack of gradients and dropshadows that makes me say, “Yes, please!” But why is it that…
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Brent Niemuth 0
1
BrandingCreativityDesignFashion
April 4, 2018

Get Your Brand Runway Ready

I’m often reminded how interconnected creative fields can be. From fine arts to home decor, web design to fashion, many underlying themes resonate just the same. I recently attended Kansas City Fashion Week, and saw some wonderfully inspiring collections on the runway. I also saw some collections that, shall we…
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Moses Rodriguez 0
0
BrandingCreativityDesignPhotography
March 5, 2018

1,000 Words

We’ve all heard the idiom, “a picture is worth a thousand words.” And some of us (the oldies but goodies) have heard rockin’ Rod Stewart sing, “every picture tells a story.” Both of these phrases are other ways of saying that a photograph communicates meaning and essence easier than words…
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Brent Niemuth 0
0
BrandingCreativityDesign
February 6, 2018

8 Ways to Unlock Your Creativity

My fellow creatives, I’m here to address and provide solutions to one of the not-so-fun realities of our professions: creative ruts. That unwanted pal named Writer’s Block. That season of ho-hum designing, passionless painting or questioning if we’re actually meant to be makers. Troughs in the creative industry are inevitable…
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Brent Niemuth 0
0
BrandingCreativityCultureDesignMarketing
December 14, 2017

’Tis the Season for Holiday Advertising

IT’S. HERE. The most wonderful fiscal quarter of the year! Santa is driving a Mercedez-Benz, Amazon boxes are singing carols, M&M’s are making Santa faint. All sorts of companies across all markets are squabbling to get their slice of the Christmas sales. And with that squabble, we are inundated with…
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Brent Niemuth 0
0
BrandingCreativityDesignMarketing
December 6, 2017

Strategy vs. Tactics

Branding is commonly considered a critical part of any successful business, yet many people still view it as merely a creative endeavor. But the truth is, branding is just as much about strategy as it is about tactics. It’s thinking and execution. It’s left brain and right brain. It’s logic…
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Brent Niemuth 0
1
BrandingCreativityCultureDesignFashion
November 21, 2017

Style Your Brand for Success

Fashion has always been a passion of mine. In fact, when I’m not at work, you’ll probably find me working on my style blog, Mod Circus. But you don’t have to attend Paris fashion week—or even care about what new sweater styles are hitting your local department store this season—to…
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Matt Fey 0
0
CopywritingCreativityDesign
October 18, 2017

WHERE DO YOU GET YOUR IDEAS?

It’s a question almost every writer hears at some point in their lives. And for people who work in creative-driven industries like advertising and marketing, you can’t escape it. How did they come up with The Most Interesting Man in the World for Dos Equis? What made them think of…
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