Category

Culture

BrandingCreativityCultureMarketing
April 29, 2019

WINTER IS COMING … TO A STORE NEAR YOU

What do Oreos, Mountain Dew, Shake Shack and Mack Weldon have in common? No, they’re not items from my Amazon wish list. Not all of them anyway. These are five brands that have tapped into the zeitgeist and attached themselves to the pop culture phenomenon that is the final season…
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BrandingCulture
May 14, 2018

Make Way For Generation S

Brand managers are accustomed to thinking of their customers in terms of “generations.” Based on when you were born, you may be a Baby Boomer or a member of Generation X, Y or Z. These categorizations help marketers understand the consumer behaviors that ultimately drive everything from the products they…
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BrandingCreativityCultureFood for ThoughtMarketing
April 9, 2018

Making A Difference

Bonfire5 recently rebranded an apparel company based in St. Croix. Lori Hirons, the founder and owner of Island Contessa, wrote a blog about her adventures weathering the recent hurricanes, the impact on her business, and Bonfire5’s contribution to her success. We thought it was worth sharing. Here it is… Refresh,…
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BrandingCreativityCultureFood for ThoughtMarketing
February 19, 2018

What Can You Learn from Crazy People?

I’m referencing the 1990 American comedy film starring Dudley Moore, in which a bitter ad executive reaches his breaking point and begins telling too much truth in his ad copy. I re-watched Crazy People recently, and while I thought it was hilarious, I was also struck by how close to…
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When You Screw Up Own Up
BrandingCultureFood for ThoughtMarketing
January 24, 2018

When You Screw Up, Own Up

On December 7, 2013, the SpaghettiOs brand learned a valuable lesson: don’t let a circular pasta cartoon character commemorate one of the most solemn moments in American history. With a single tweet, the brand brought about its own day that would live in infamy. Turns out, a smiling, red-sneakered SpaghettiO-ffender is…
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BrandingCreativityCultureDesignMarketing
December 14, 2017

’Tis the Season for Holiday Advertising

IT’S. HERE. The most wonderful fiscal quarter of the year! Santa is driving a Mercedez-Benz, Amazon boxes are singing carols, M&M’s are making Santa faint. All sorts of companies across all markets are squabbling to get their slice of the Christmas sales. And with that squabble, we are inundated with…
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BrandingCreativityCultureDesignFashion
November 21, 2017

Style Your Brand for Success

Fashion has always been a passion of mine. In fact, when I’m not at work, you’ll probably find me working on my style blog, Mod Circus. But you don’t have to attend Paris fashion week—or even care about what new sweater styles are hitting your local department store this season—to…
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BrandingCopywritingCreativityCultureFood for Thought
October 16, 2017

Context is King

I know what you’re thinking: That’s a typo. She definitely meant “content,” right? In the digital space, we tend to think that content is EVERYTHING. Which isn’t wrong, because it is a lot of things. Important things even, but it definitely isn’t everything. A lot of times we fall in…
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BrandingCultureFood for Thought
September 29, 2017

IT’S A BREW-TIFUL DAY

National Coffee Day. A full 24 hours to raise our ceramic mugs and toast to the daily ritual that many of us simply can’t live without: morning coffee. It’s amazing to think back to the days when “black” was the only way you could order coffee. Now, with all the…
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BrandingCultureFood for Thought
September 13, 2017

How to Humanize Your Brand Online

We’re all online. We tweet, post, like, repeat. For a lot of us, our social media accounts are extensions of ourselves. It’s almost second nature to log on and post pictures of our kids, our dogs or what we’re drinking at happy hour. But when it comes to managing social…
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