Category

Creativity

Kelsey Finley 0
0
BrandingCopywritingCreativityUncategorized
May 15, 2019

Haters Gonna Hate. And That’s OK.

Tattoos. Filet-O-Fish sandwiches. Dubstep. Kim Kardashian. CrossFit. What do they all share in common? They’re not for everyone. Why am I telling you this? Because neither is your brand. But before you give up on what likely just came off as a harsh or negative point of view, hear me…
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Matt Fey 0
0
BrandingCreativityCultureMarketing
April 29, 2019

WINTER IS COMING … TO A STORE NEAR YOU

What do Oreos, Mountain Dew, Shake Shack and Mack Weldon have in common? No, they’re not items from my Amazon wish list. Not all of them anyway. These are five brands that have tapped into the zeitgeist and attached themselves to the pop culture phenomenon that is the final season…
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Moses Rodriguez 0
0
CreativityPhotography
April 3, 2019

Old School is New School

This year, people all over the world will celebrate Leonardo da Vinci. The well-known Italian Renaissance master had many areas of interest, namely inventing, drawing, painting, sculpting, architecture, science, music, mathematics, engineering, literature, anatomy, geology, astronomy, botany, writing, history and cartography. And even though he died 500 years ago on…
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Brent Niemuth 0
0
BrandingCreativityDesignFood for ThoughtMarketing
February 20, 2019

What can we learn from Herb Kelleher?

Herb Kelleher, the cofounder and longtime CEO of Southwest Airlines, died last month. We lost a great business leader and visionary—a fearless brand builder, through-and-through. Whenever we lose one of the greats, I always wonder what we can learn from them. So here are Five Big Lessons Herb left behind…
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Moses Rodriguez 0
0
BrandingCreativityFood for Thought
November 5, 2018

Execute or be Executed!

One of the most famous quotes in sports history is attributed to John McKay (former coach of the Tampa Bay Buccaneers) when after a poorly played game, a reporter asked, “What do you think of your team’s execution, Coach?” McKay replied, “I’m in favor of it.” From time to time,…
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Brent Niemuth 0
0
BrandingCreativityDesignMarketing
July 16, 2018

Branding on Tap

To be honest, I often base my grocery store purchases on pretty packaging over price. Well… as much as my budget will allow. There is something about clean typography, bold PMS colors and the lack of gradients and dropshadows that makes me say, “Yes, please!” But why is it that…
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Brent Niemuth 0
0
BrandingCreativityCultureFood for ThoughtMarketing
April 9, 2018

Making A Difference

Bonfire5 recently rebranded an apparel company based in St. Croix. Lori Hirons, the founder and owner of Island Contessa, wrote a blog about her adventures weathering the recent hurricanes, the impact on her business, and Bonfire5’s contribution to her success. We thought it was worth sharing. Here it is… Refresh,…
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Brent Niemuth 0
1
BrandingCreativityDesignFashion
April 4, 2018

Get Your Brand Runway Ready

I’m often reminded how interconnected creative fields can be. From fine arts to home decor, web design to fashion, many underlying themes resonate just the same. I recently attended Kansas City Fashion Week, and saw some wonderfully inspiring collections on the runway. I also saw some collections that, shall we…
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Kelsey Finley 0
0
BrandingCreativityMarketing
March 20, 2018

Borrow from the March Madness Playbook

Sweet, sweet March. Our beloved month of basketball is back, which means “busted bracket” is part of daily conversation, and it’s more convenient than ever to have a desk where your boss can’t see your computer screen. It’s kind of crazy to think that March Madness started in 1939 with…
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Moses Rodriguez 0
0
BrandingCreativityDesignPhotography
March 5, 2018

1,000 Words

We’ve all heard the idiom, “a picture is worth a thousand words.” And some of us (the oldies but goodies) have heard rockin’ Rod Stewart sing, “every picture tells a story.” Both of these phrases are other ways of saying that a photograph communicates meaning and essence easier than words…
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