Category

Marketing

Moses Rodriguez 0
0
BrandingMarketing
September 9, 2019

Is It Time to Rebrand?

Large corporations update their brands regularly. Some reasons for doing so are obvious, like modernizing the brand’s look and feel or regaining market share. Others, such as coming out of bankruptcy or trying to find a new market, are not always apparent. Rebranding is a big decision, and it should…
Read More
Matt Fey 0
0
BrandingCreativityCultureMarketing
April 29, 2019

WINTER IS COMING … TO A STORE NEAR YOU

What do Oreos, Mountain Dew, Shake Shack and Mack Weldon have in common? No, they’re not items from my Amazon wish list. Not all of them anyway. These are five brands that have tapped into the zeitgeist and attached themselves to the pop culture phenomenon that is the final season…
Read More
Lois Brayfield 0
0
BrandingMarketing
March 11, 2019

Boys Love Pink

Lois Brayfield, CEO While visiting an orphanage in Tanzania a few years ago, I realized how small my world really was. Or, at least my perspective on the world. As part of a group helping bring solar powered wells to orphanages, we filled our suitcases with toys and crafts we…
Read More
Brent Niemuth 0
0
BrandingCreativityDesignFood for ThoughtMarketing
February 20, 2019

What can we learn from Herb Kelleher?

Herb Kelleher, the cofounder and longtime CEO of Southwest Airlines, died last month. We lost a great business leader and visionary—a fearless brand builder, through-and-through. Whenever we lose one of the greats, I always wonder what we can learn from them. So here are Five Big Lessons Herb left behind…
Read More
Brent Niemuth 0
0
BrandingCreativityDesignMarketing
July 16, 2018

Branding on Tap

To be honest, I often base my grocery store purchases on pretty packaging over price. Well… as much as my budget will allow. There is something about clean typography, bold PMS colors and the lack of gradients and dropshadows that makes me say, “Yes, please!” But why is it that…
Read More
Brent Niemuth 0
0
BrandingCreativityCultureFood for ThoughtMarketing
April 9, 2018

Making A Difference

Bonfire5 recently rebranded an apparel company based in St. Croix. Lori Hirons, the founder and owner of Island Contessa, wrote a blog about her adventures weathering the recent hurricanes, the impact on her business, and Bonfire5’s contribution to her success. We thought it was worth sharing. Here it is… Refresh,…
Read More
Kelsey Finley 0
0
BrandingCreativityMarketing
March 20, 2018

Borrow from the March Madness Playbook

Sweet, sweet March. Our beloved month of basketball is back, which means “busted bracket” is part of daily conversation, and it’s more convenient than ever to have a desk where your boss can’t see your computer screen. It’s kind of crazy to think that March Madness started in 1939 with…
Read More
Lois Brayfield 0
0
BrandingCreativityCultureFood for ThoughtMarketing
February 19, 2018

What Can You Learn from Crazy People?

I’m referencing the 1990 American comedy film starring Dudley Moore, in which a bitter ad executive reaches his breaking point and begins telling too much truth in his ad copy. I re-watched Crazy People recently, and while I thought it was hilarious, I was also struck by how close to…
Read More
Matt Fey 0
0
When You Screw Up Own Up
BrandingCultureFood for ThoughtMarketing
January 24, 2018

When You Screw Up, Own Up

On December 7, 2013, the SpaghettiOs brand learned a valuable lesson: don’t let a circular pasta cartoon character commemorate one of the most solemn moments in American history. With a single tweet, the brand brought about its own day that would live in infamy. Turns out, a smiling, red-sneakered SpaghettiO-ffender is…
Read More
Brent Niemuth 0
0
How to Take Better Smartphone Photos
BrandingCreativityMarketingPhotography
January 15, 2018

Be Smarter About Smartphone Photos

In the age of camera phones and social media, like it or not, everyone is a photographer. However, we’ve all seen too many blurry, dark, indistinguishable photos that leave us scratching our heads as to why someone would even post those photos in the first place. Weak photos won't do…
Read More