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Matt Fey

Matt Fey 0
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BrandingCreativityCultureMarketing
April 29, 2019

WINTER IS COMING … TO A STORE NEAR YOU

What do Oreos, Mountain Dew, Shake Shack and Mack Weldon have in common? No, they’re not items from my Amazon wish list. Not all of them anyway. These are five brands that have tapped into the zeitgeist and attached themselves to the pop culture phenomenon that is the final season…
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When You Screw Up Own Up
BrandingCultureFood for ThoughtMarketing
January 24, 2018

When You Screw Up, Own Up

On December 7, 2013, the SpaghettiOs brand learned a valuable lesson: don’t let a circular pasta cartoon character commemorate one of the most solemn moments in American history. With a single tweet, the brand brought about its own day that would live in infamy. Turns out, a smiling, red-sneakered SpaghettiO-ffender is…
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CopywritingCreativityDesign
October 18, 2017

WHERE DO YOU GET YOUR IDEAS?

It’s a question almost every writer hears at some point in their lives. And for people who work in creative-driven industries like advertising and marketing, you can’t escape it. How did they come up with The Most Interesting Man in the World for Dos Equis? What made them think of…
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