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Brent Niemuth

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BrandingCreativityDesignFood for ThoughtMarketing
February 20, 2019

What can we learn from Herb Kelleher?

Herb Kelleher, the cofounder and longtime CEO of Southwest Airlines, died last month. We lost a great business leader and visionary—a fearless brand builder, through-and-through. Whenever we lose one of the greats, I always wonder what we can learn from them. So here are Five Big Lessons Herb left behind…
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BrandingCreativityDesignMarketing
July 16, 2018

Branding on Tap

To be honest, I often base my grocery store purchases on pretty packaging over price. Well… as much as my budget will allow. There is something about clean typography, bold PMS colors and the lack of gradients and dropshadows that makes me say, “Yes, please!” But why is it that…
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BrandingCreativityCultureFood for ThoughtMarketing
April 9, 2018

Making A Difference

Bonfire5 recently rebranded an apparel company based in St. Croix. Lori Hirons, the founder and owner of Island Contessa, wrote a blog about her adventures weathering the recent hurricanes, the impact on her business, and Bonfire5’s contribution to her success. We thought it was worth sharing. Here it is… Refresh,…
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BrandingCreativityDesignFashion
April 4, 2018

Get Your Brand Runway Ready

I’m often reminded how interconnected creative fields can be. From fine arts to home decor, web design to fashion, many underlying themes resonate just the same. I recently attended Kansas City Fashion Week, and saw some wonderfully inspiring collections on the runway. I also saw some collections that, shall we…
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BrandingCreativityDesign
February 6, 2018

8 Ways to Unlock Your Creativity

My fellow creatives, I’m here to address and provide solutions to one of the not-so-fun realities of our professions: creative ruts. That unwanted pal named Writer’s Block. That season of ho-hum designing, passionless painting or questioning if we’re actually meant to be makers. Troughs in the creative industry are inevitable…
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How to Take Better Smartphone Photos
BrandingCreativityMarketingPhotography
January 15, 2018

Be Smarter About Smartphone Photos

In the age of camera phones and social media, like it or not, everyone is a photographer. However, we’ve all seen too many blurry, dark, indistinguishable photos that leave us scratching our heads as to why someone would even post those photos in the first place. Weak photos won't do…
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BrandingCreativityCultureDesignMarketing
December 14, 2017

’Tis the Season for Holiday Advertising

IT’S. HERE. The most wonderful fiscal quarter of the year! Santa is driving a Mercedez-Benz, Amazon boxes are singing carols, M&M’s are making Santa faint. All sorts of companies across all markets are squabbling to get their slice of the Christmas sales. And with that squabble, we are inundated with…
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BrandingCreativityDesignMarketing
December 6, 2017

Strategy vs. Tactics

Branding is commonly considered a critical part of any successful business, yet many people still view it as merely a creative endeavor. But the truth is, branding is just as much about strategy as it is about tactics. It’s thinking and execution. It’s left brain and right brain. It’s logic…
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BrandingCreativityCultureDesignFashion
November 21, 2017

Style Your Brand for Success

Fashion has always been a passion of mine. In fact, when I’m not at work, you’ll probably find me working on my style blog, Mod Circus. But you don’t have to attend Paris fashion week—or even care about what new sweater styles are hitting your local department store this season—to…
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BrandingCopywritingCreativityCultureFood for Thought
October 16, 2017

Context is King

I know what you’re thinking: That’s a typo. She definitely meant “content,” right? In the digital space, we tend to think that content is EVERYTHING. Which isn’t wrong, because it is a lot of things. Important things even, but it definitely isn’t everything. A lot of times we fall in…
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