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Kelsey Finley

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BrandingCopywritingCreativityUncategorized
May 15, 2019

Haters Gonna Hate. And That’s OK.

Tattoos. Filet-O-Fish sandwiches. Dubstep. Kim Kardashian. CrossFit. What do they all share in common? They’re not for everyone. Why am I telling you this? Because neither is your brand. But before you give up on what likely just came off as a harsh or negative point of view, hear me…
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BrandingCreativityMarketing
March 20, 2018

Borrow from the March Madness Playbook

Sweet, sweet March. Our beloved month of basketball is back, which means “busted bracket” is part of daily conversation, and it’s more convenient than ever to have a desk where your boss can’t see your computer screen. It’s kind of crazy to think that March Madness started in 1939 with…
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BrandingCreativityMarketing
January 8, 2018

Are They Into You on Instagram?

As of November 2017, more than 25 million registered businesses are using Instagram. Which isn’t surprising, considering it’s one of the easiest and most relevant avenues to tell your brand story and build a deeper relationship with your customers. But do they consider you one of their favorite Instagram accounts…
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CopywritingCreativityFood for Thought
August 29, 2017

So You Want to Be a Better Writer…

Triple spaces between sentences and 12.5 font might’ve worked in English 101, but as marketers, writing is a skill we need to take a little more seriously. Because let’s be honest – shortcuts won’t work for email subject lines, business proposals and all the other places that require us to…
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CultureFood for Thought
August 17, 2017

Easy Ways to Improve 9-to-5 Culture

Installing a foosball table is cool and all, but there are more effective (and much cheaper) ways to motivate employees and make them feel valued. Here are a few: Take a stand. Grab a cup of joe and huddle up with your team for a quick stand-up meeting. Have each…
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