All Posts By

Lois Brayfield

Lois Brayfield 0
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BrandingDesign
July 15, 2019

#CheatSheet

As brands jump on the hashtag brand-wagon, one wonders if the effort truly makes a difference to the bottom line. Short answer? Absolutely. But, have some brands experienced major fails at achieving an ROI? Absolutely. Does it take a lot of effort and resources to get it right? Absolutely. Why…
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Lois Brayfield 0
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BrandingMarketing
March 11, 2019

Boys Love Pink

Lois Brayfield, CEO While visiting an orphanage in Tanzania a few years ago, I realized how small my world really was. Or, at least my perspective on the world. As part of a group helping bring solar powered wells to orphanages, we filled our suitcases with toys and crafts we…
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Lois Brayfield 0
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BrandingCreativityCultureFood for ThoughtMarketing
February 19, 2018

What Can You Learn from Crazy People?

I’m referencing the 1990 American comedy film starring Dudley Moore, in which a bitter ad executive reaches his breaking point and begins telling too much truth in his ad copy. I re-watched Crazy People recently, and while I thought it was hilarious, I was also struck by how close to…
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Lois Brayfield 0
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Creativity
October 25, 2017

Are You Wicked Curious?

I recently mentioned to a marketer friend of mine that he was “wicked smart.” His reply? “Not really, I’m just wicked curious!” While his response was modest, it stopped me in my tracks. As a brand marketer, I’ve seen curiosity in action. Curiosity can turn a dying brand into a…
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