Category

Creativity

BrandingCopywritingCreativityCultureFood for Thought
October 16, 2017

Context is King

I know what you’re thinking: That’s a typo. She definitely meant “content,” right? In the digital space, we tend to think that content is EVERYTHING. Which isn’t wrong, because it is a lot of things. Important things even, but it definitely isn’t everything. A lot of times we fall in…
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CopywritingCreativityFood for Thought
August 29, 2017

So You Want to Be a Better Writer…

Triple spaces between sentences and 12.5 font might’ve worked in English 101, but as marketers, writing is a skill we need to take a little more seriously. Because let’s be honest – shortcuts won’t work for email subject lines, business proposals and all the other places that require us to…
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