Category

Food for Thought

CopywritingCreativityFood for Thought
August 29, 2017

So You Want to Be a Better Writer…

Triple spaces between sentences and 12.5 font might’ve worked in English 101, but as marketers, writing is a skill we need to take a little more seriously. Because let’s be honest – shortcuts won’t work for email subject lines, business proposals and all the other places that require us to…
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CultureFood for Thought
August 17, 2017

Easy Ways to Improve 9-to-5 Culture

Installing a foosball table is cool and all, but there are more effective (and much cheaper) ways to motivate employees and make them feel valued. Here are a few: Take a stand. Grab a cup of joe and huddle up with your team for a quick stand-up meeting. Have each…
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Food for Thought
September 14, 2016

Simplify Everything

Human beings have an attention span of 8 seconds. We don’t read anymore. We scan. Brands usually say too much. Cut your copy. Make your point. Quickly. Make things more visual. Get rid of anything unnecessary. Edit again. My 8 seconds are up. You get my point. The end.
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