Category

Branding

Brent Niemuth 0
1
BrandingCreativityDesignFashion
April 4, 2018

Get Your Brand Runway Ready

I’m often reminded how interconnected creative fields can be. From fine arts to home decor, web design to fashion, many underlying themes resonate just the same. I recently attended Kansas City Fashion Week, and saw some wonderfully inspiring collections on the runway. I also saw some collections that, shall we…
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Kelsey Finley 0
0
BrandingCreativityMarketing
March 20, 2018

Borrow from the March Madness Playbook

Sweet, sweet March. Our beloved month of basketball is back, which means “busted bracket” is part of daily conversation, and it’s more convenient than ever to have a desk where your boss can’t see your computer screen. It’s kind of crazy to think that March Madness started in 1939 with…
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Moses Rodriguez 0
0
BrandingCreativityDesignPhotography
March 5, 2018

1,000 Words

We’ve all heard the idiom, “a picture is worth a thousand words.” And some of us (the oldies but goodies) have heard rockin’ Rod Stewart sing, “every picture tells a story.” Both of these phrases are other ways of saying that a photograph communicates meaning and essence easier than words…
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Lois Brayfield 0
0
BrandingCreativityCultureFood for ThoughtMarketing
February 19, 2018

What Can You Learn from Crazy People?

I’m referencing the 1990 American comedy film starring Dudley Moore, in which a bitter ad executive reaches his breaking point and begins telling too much truth in his ad copy. I re-watched Crazy People recently, and while I thought it was hilarious, I was also struck by how close to…
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Brent Niemuth 0
0
BrandingCreativityDesign
February 6, 2018

8 Ways to Unlock Your Creativity

My fellow creatives, I’m here to address and provide solutions to one of the not-so-fun realities of our professions: creative ruts. That unwanted pal named Writer’s Block. That season of ho-hum designing, passionless painting or questioning if we’re actually meant to be makers. Troughs in the creative industry are inevitable…
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Matt Fey 0
0
When You Screw Up Own Up
BrandingCultureFood for ThoughtMarketing
January 24, 2018

When You Screw Up, Own Up

On December 7, 2013, the SpaghettiOs brand learned a valuable lesson: don’t let a circular pasta cartoon character commemorate one of the most solemn moments in American history. With a single tweet, the brand brought about its own day that would live in infamy. Turns out, a smiling, red-sneakered SpaghettiO-ffender is…
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Brent Niemuth 0
0
How to Take Better Smartphone Photos
BrandingCreativityMarketingPhotography
January 15, 2018

Be Smarter About Smartphone Photos

In the age of camera phones and social media, like it or not, everyone is a photographer. However, we’ve all seen too many blurry, dark, indistinguishable photos that leave us scratching our heads as to why someone would even post those photos in the first place. Weak photos won't do…
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Kelsey Finley 0
0
BrandingCreativityMarketing
January 8, 2018

Are They Into You on Instagram?

As of November 2017, more than 25 million registered businesses are using Instagram. Which isn’t surprising, considering it’s one of the easiest and most relevant avenues to tell your brand story and build a deeper relationship with your customers. But do they consider you one of their favorite Instagram accounts…
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Brent Niemuth 0
0
BrandingCreativityCultureDesignMarketing
December 14, 2017

’Tis the Season for Holiday Advertising

IT’S. HERE. The most wonderful fiscal quarter of the year! Santa is driving a Mercedez-Benz, Amazon boxes are singing carols, M&M’s are making Santa faint. All sorts of companies across all markets are squabbling to get their slice of the Christmas sales. And with that squabble, we are inundated with…
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Brent Niemuth 0
0
BrandingCreativityDesignMarketing
December 6, 2017

Strategy vs. Tactics

Branding is commonly considered a critical part of any successful business, yet many people still view it as merely a creative endeavor. But the truth is, branding is just as much about strategy as it is about tactics. It’s thinking and execution. It’s left brain and right brain. It’s logic…
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